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Terms & Conditions

Terms & Conditions



BELLY UP! Terms of USE


Last updated November 2, 2017


Belly Up! LLC (“Belly Up!”, “we”, “us” and terms of similar meaning) provides this website (this site and any applications or other software provided by Belly Up!, for use with the site or otherwise, collectively, the “Site”) to you subject to these terms of use (these “Terms”). In these Terms we describe users of the Site, whether registered or not, as “Users”.


Please read these Terms carefully before using the Site. By accessing, using or browsing the Site, you agree to be legally bound by these Terms. If you do not agree with these Terms in their entirety, you may not use the Site.






Belly Up! may change or modify any of the terms and conditions contained in these Terms, or any policy or guideline of the Site, at any time and in its sole discretion. Unless otherwise specified, any changes or modifications will be effective immediately upon posting of the revisions on the Site, and your continued use of the Site after such time will constitute your acceptance of such changes or modifications. You should from time to time review the Terms and any policies and documents incorporated in them to understand the terms and conditions that apply to your use of the Site. The Terms will always show the ‘last updated’ date. If you do not agree to any amended Terms, you must stop using the Site. If you have any questions about the Terms, please email us at the contact address below.


The various services we provide through the Site (collectively, “Services”) are for your own use only. You may not resell, lease or provide them in any other way to anyone else.


  1. Privacy Policy


Please refer to Belly Up!’s privacy policy, available at (the “Privacy Policy”) for information on how Belly Up! collects, uses and discloses personal information from Users of the Site. By using the Site you agree to our use, collection and disclosure of personal information in accordance with the Privacy Policy.


  1. Registration Data; Account Security


If you register for an account on the Site, you agree to:


  1. provide accurate, current and complete information as may be prompted by any registration forms on the Site(“Registration Data”);
  2. maintain the security of your password;
  3. maintain and promptly update the Registration Data, and any other information you provide to the Site, and to keep it accurate, current and complete;
  4. accept all risks of unauthorized access to the Registration Data and any other information you provide to the Site.
  5. use this site for personal purposes and not for commercial purposes.
  6. to have no more than one account, and to not sell, trade or transfer that account to any other person, or access Belly Up! by any other means other than through the interface provided publicly.
  7. Use the service as intended and not to collect more than one (1) complimentary drink at each Partner location, with the exception of one (1) beer and one (1) cocktail allowed for Best Belly level members.


You are responsible for all activity on your Site account. In the event that you forgot your login information and wish to retrieve it, you will be directed to a password recovery page where you will be asked for the email address associated with the account. If the email address is valid, a key will be emailed to the email account which may be clicked on to restore or reset the account password.


You agree that you are solely responsible for any breach of your obligations under the Terms and for the consequences of such breach, including any loss or damage Belly Up! may suffer. If you become aware of any unauthorized use of your account, you agree to notify us immediately at


  1. Fees; Charges; Taxes


At present, Belly Up! offers premium subscription of our services starting at $25/year for the “Beer Belly” membership, $25/year for the “Booze Belly” membership and $40/year for the "Best Belly" membership exclusive of taxes. We reserve the right to adjust pricing at any time. Any price changes to these memberships will be communicated through an update on the Site or any other means deemed appropriate by Belly Up! staff.


Your credit card information is processed and securely stored by our partner Stripe (the “Payment Processor”), one of the leading companies in online payment processing. Belly Up! does not store any of your credit card information. The processing of payments is subject to the terms, conditions and privacy policies of the Payment Processor in addition to the Terms here.


By signing up and purchasing your Belly Up! membership (“Membership”), you authorize us to charge you for your annual Membership period for the respective membership package and all necessary taxes and fees. You also authorize us to charge you any other fees you may incur in connection with your use of the Site. Your first Membership period, less any special discounts will be billed immediately at the time of purchase.


In general, Membership fees or any other fees are nonrefundable. Membership purchases are contracted for the full length of the entire term, and members are responsible for payment of the entire contracted amount upfront prior to using of any Belly Up! services in such paid period. From time to time, at Belly Up! staff’s sole discretion we may choose to provide a refund or discount towards current paid period, however, such decisions do not entitle you or any other person to any future discounts or refunds in the future for similar instances.


  1. Marketing Services and Beverages Purchases


Belly Up! provides a marketing service, and a marketing service only, to our partner venues (“Venues” or a “Venue”), by referring qualified Belly Up! members to discover and pay for products and services at these Venues. Belly Up! is a private membership organization and your Membership purchase is simply for the acknowledgement to be a Belly Up! member and ability to use our Site. At no time are you buying any alcoholic beverage from Belly Up!. Membership privileges include but are not limited to select local artist-designed glassware, access to exclusive giveaways, invitations to special events, ability to purchase limited edition merchandise from Belly Up! and its partners, and more. As one of the Membership privileges, and as not further prohibited by State Alcoholic Beverage Control (“ABC”) Law, Belly Up! may pay Venues for a limited amount of drinks provided to qualified Belly Up! members. Failure to abide by applicable state alcohol control laws and regulations are grounds for immediate termination of your Belly Up! Membership with no obligation for Belly Up! to provide any refund.


  1. Private Membership Organization


Belly Up! is a private membership organization and your Membership purchase is a privilege and not a guarantee. Belly Up! reserves the right to terminate your Membership with or without cause at any time. The Site and Belly Up! services are proprietary and protected by intellectual property and other laws, including applicable U.S. and international patents, trademarks and copyrights. Your use of the Site and Belly Up! services are subject to you following all Membership rules and acceptable behavior and conduct, as well as all applicable local, state and federal laws and regulations. Having a Membership or access to the Site does not guarantee you entry or service at Venues at all times. Venues may refuse entrance or service if they determine at their sole discretion that you violate their code of conduct or display unacceptable behavior in any way.


By using the Site, you agree:


  1. To comply with local state and federal laws and regulation;
  2. Not to use the Site or Belly Up! services at Venues if you are under 21;
  3. Not to maintain more than One (1) account per person;
  4. Not to access the Site or Belly Up! services using a 3rd party membership account;
  5. Not to use the Site for illegal purposes;
  6. Not to commit any acts of infringement on the Site;
  7. Not to use the Site to engage in any commercial activities;
  8. Not to copy any content for republication in print or online;
  9. Not to create disruption or interfere with another person’s use and enjoyment of the Site;
  10. Not to upload or transit viruses or other harmful files that disrupt or violate the security of the Site or any Belly Up! services.


  1. Links To Other Sites


The Site may contain links to third-party Websites (“Third-Party Sites”) and third-party content (“Third-Party Content”) as a service to those interested in this information. Your use of links to Third-Party Sites, and any Third-Party Content or service provided there at your own risk. Belly Up! does not monitor or have any control over, and makes no claim or representation regarding, Third-Party Content or Third-Party Sites. Belly Up! provides these links only as a convenience, and a link to a Third-Party Site or Third-Party Content does not imply Belly Up!’s endorsement, adoption or sponsorship of, or affiliation with, such Third-Party Site or Third-Party Content. Belly Up! accepts no responsibility for reviewing changes or updates to, or the quality, Content, policies, nature or reliability of, Third-Party Content, Third-Party Sites, or Websites linking to the Site. When you leave the Site, our Terms no longer govern. You should review applicable terms and policies, including privacy policies and data gathering practices, of any Third-Party Site, and should make whatever investigation you feel necessary or appropriate before proceeding with any transaction with any third party.


  1. Advertisements And Promotions


Belly Up! may run advertisements and promotions from third parties on the Site. Your business dealings or correspondence with, or participation in promotions of, advertisers other than Belly Up!, and any Terms, conditions, warranties or representations associated with such dealings, are solely between you and such third party. Belly Up! is not responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of third-party advertisers on the Site.


  1. Warranty Disclaimer


The Site, the Content and the Services available on the Site are provided to you on an “as is”, “as available” basis without representations, warranties, conditions or guarantees from Belly Up! of any kind, either express or implied. Belly Up! expressly disclaims all representations, warranties, conditions or guarantees, express or implied, including without limitation implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. Belly Up! does not represent or warrant that Content or the Services are accurate, complete, reliable, current or error-free, and expressly disclaims any representation or warranty as to the accuracy or proprietary character of the Site, the Content, the Services or any portion thereof. You are solely responsible for any resulting damage to your computer system or loss of data arising from your use of the Site, the Content or the Services. Redemption is valid for one year after purchase. If any Belly Up! venue partner closes, quits the program, refuses service or does not or cannot fulfill their agreement to provide a free drink, Belly Up! will do its best to replace the restaurants with another to offer a complimentary drink.


While Belly Up! attempts to make your access to and use of the Site safe, Belly Up! does not represent or warrant that the Site, the Content or any Services are free of viruses or other harmful components as a result of malicious attacks from third party.


  1. Limitation Of Liability; Indemnity


You waive and shall not assert any claims or allegations of any nature whatsoever against Belly Up!, its affiliates or subsidiaries, their sponsors, contractors, advertisers, vendors or other partners, any of their successors or assigns, or any of their respective officers, directors, agents or employees (collectively, the “Released Parties”) arising out of or in any way relating to your use of the Site, the Content or the Services, including, without limitation, any claims or allegations relating to the alleged infringement of proprietary rights, alleged inaccuracy of Content, or allegations that any Released Party has or should indemnify, defend or hold harmless you or any third party from any claim or allegation arising from your use or other exploitation of the Site. You use the Site, the Content and the Services entirely at your own risk.


Without limitation of the foregoing, neither Belly Up! nor any other Released Party shall be liable for any direct, special, indirect, exemplary, consequential, punitive damages, or any other damages of any kind, including but not limited to loss of use, loss of profits, loss of data, loss of good will, data, or other intangible losses or other economic loss, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with the use of the Site, the Services or the Content, including without limitation any damages caused by or resulting from: (i) your use or inability to use the Site or the Content or any Services; (ii) any third party claims that the use by you of the Content, the Site or any of the Services violates any third party intellectual property right or privacy right; (iii) any failure of performance of the Site, the Services or the Content, whether related to mistakes, errors, omissions, interruptions, defects, delays in operation or transmission, deletion of files or email, computer viruses or any failure of performance (whether or not resulting from acts of god, communications failure, theft, destruction or unauthorized access to Belly Up! or any other Released Party’s records, programs or services); (iv) any damages arising from communications or transactions with other Users of the Site, whether through blogs, the Services or otherwise, or persons that you meet through the Site; or (v) any other matters relating to this Site, any User Submissions (as defined below), the Content or the Services, based in contract, negligence, strict liability, fundamental breach, failure of essential purpose or otherwise, whether or not Belly Up! had any knowledge, actual or constructive, that you might incur such damages. (vi) any event in which glassware chips, cracks, breaks or is damaged in any way. Member takes full responsibility in the event of glassware causing injury to any persons in the form of cuts, bruises or any other injury. (vii) You indemnify and hold harmless Belly Up!, Perseid, llc and any other Released Party including partners for any and all physical or personal property damages that occur while at our partner’s establishments.


In no event shall the aggregate liability of Belly Up!, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the Site exceed any compensation paid by you for access to or use of the Site, the Content or the Services during the three (3) months prior to the date of any claim.


You shall fully defend, indemnify and hold harmless Belly Up! and the other Released Parties from any loss, damages, liabilities, costs, expenses, claims and proceedings arising out of your use of the Site and from the use of the Site by any person to whom you give access to your account, including any claims made by any person that any of your User Content infringes the rights, including the intellectual property rights, of any third party.


  1. Applicable Law And Venue


You and Belly Up! explicitly agree that all disputes, claims or other matters arising from or relating to your use of the Site will be governed by the laws of the State of Minnesota and the federal laws of United States applicable therein.


Except where prohibited by applicable law, any claim, dispute or controversy (whether in contract or tort, pursuant to statute or regulation, or otherwise, and whether preexisting, present or future) arising out of or relating to:


  1. these Terms;
  2. the Site, the Services or Content;
  3. oral or written statements, advertisements or promotions relating to these Terms or to the Site; or
  4. the relationships that result from these Terms, the Site, the Services, or Content (collectively, a “Claim”) will be referred to and determined by a sole arbitrator (to the exclusion of the courts).


Except where prohibited by applicable law, you waive any right you may have to commence or participate in any class action against Belly Up! related to any Claim and, where applicable, you also agree to opt out of any class proceedings against Belly Up!. If you have a Claim, you should give written notice to arbitrate at the address specified below. If we have a Claim, we will give you notice to arbitrate at your address provided in your Registration Data.


To the extent arbitration as described in the immediately preceding paragraph is prohibited by applicable law, you agree that all Claims will be heard and resolved in a court of competent subject matter jurisdiction located in the State of Minnesota. You consent to the personal jurisdiction of such courts over you, stipulate to the fairness and convenience of proceeding in such courts, and covenant not to assert any objection to proceeding in such courts.


  1. Termination/Modification Of License And Site Offerings


Notwithstanding any provision of these Terms, Belly Up! reserves the right, without notice and in its sole discretion, without any notice or liability to you, to:


  1. terminate your license to use the Site, or any portion thereof;
  2. block or prevent your future access to and use of all or any portion of the Site, the Services or Content;
  3. change, suspend or discontinue any aspect of the Site, the Services or Content; and
  4. impose limits on the Site, the Services or Content.


  1. Termination Of Terms


Belly Up! may terminate these Terms and your use of the Site and redemption at any time. You may terminate your use of the Site at any time. When your Belly Up! account is deactivated, any prepaid premium services shall remain in effect until the end of the original term.


  1. Electronic Contracting And Notice


Your affirmative act of using this Site and/or registering for the Site constitutes your electronic signature to these Terms and your consent to enter into agreements with us electronically.


  1. Miscellaneous


If any provision of these Terms shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions. These Terms constitute the entire agreement between you and Belly Up! regarding your use of the Site, and supercede all prior or contemporaneous communications whether electronic, oral or written between you and Belly Up! regarding your use of the Site. The headings used in these Terms are included for convenience only and have no legal or contractual effect and will not affect the construction or interpretation of these Terms. The parties confirm that it is their wish that these Terms, as well as any other documents relating to this Terms, including notices, have been and shall be drawn up in the English language only.

Belly Up! Is not responsible for intoxication. You understand that it is your responsibility to drink responsibly and to follow all applicable laws.


  1. Questions And Comments


If you have any questions regarding these Terms or your use of the Site, please contact us at:




Belly Up! LLC

5517 Highwood Drive

Minneapolis, MN 55436